HISTORICAL MONUMENTS IN ITALY AS ONE OF THE MAIN FACTORS OF THE TOURISM INDUSTRY

This article analyzes the strategic role of Italy's historical monuments in the development of the national tourism industry. It scientifically substantiates the economic efficiency of Ancient Rome, Renaissance architecture, and UNESCO World Heritage sites, highlighting their impact on tourist flows and national branding. Furthermore, the study explores the challenges of ensuring sustainable tourism through the preservation of cultural heritage.

Hali tarjima qilinmagan