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58 ta ish

Ish: Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

  1. Setting the future of digital and social media marketing research: Perspectives and research propositions

    Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +15

    Maqola20208 iqtibos
    ABI

  2. Understanding Customer Experience Throughout the Customer Journey

    Katherine N. Lemon, Peter C. Verhoef

    Maqola20167 iqtibos
    ABI

  3. The value relevance of digital marketing capabilities to firm performance

    Christian Homburg, Dominik M. Wielgos

    Maqola20223 iqtibos
    ABI

  4. Application of Text Mining Techniques on Scholarly Research Articles: Methods and Tools

    Khusbu Thakur, Vinit Kumar

    Maqola20213 iqtibos
    ABI

  5. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

    Rajan Varadarajan, Roman Welden, S. Arunachalam +2

    Maqola20212 iqtibos
    ABI

  6. The interplay of digital transformation and employee competency: A design science approach

    Christine Blanka, Barbara Krumay, David Rueckel

    Maqola20222 iqtibos
    ABI

  7. Application of the Linear Programming Method in the Construction of a Mathematical Model of Optimization Distributed Energy

    Marcin Rabe, Yuriy Bilan, Katarzyna Widera +1

    Maqola20222 iqtibos
    ABI

  8. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

    Rajan Varadarajan

    Maqola20092 iqtibos
    ABI

  9. Soft skills, hard skills: What matters most? Evidence from job postings

    Wenjing Lyu, Liu Jin

    Maqola20212 iqtibos
    ABI

  10. Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis

    Amiri Mdoe Amiri, Bijay Prasad Kushwaha, Raj Kumar Singh

    Maqola20232 iqtibos
    ABI

  11. Organisational resilience, ambidexterity and performance: the roles of information technology competencies, digital transformation policies and paradoxical leadership

    Hoa Doan Xuan Trieu, Phuong V. Nguyen, Khoa T. Tran +2

    Maqola20232 iqtibos
    ABI

  12. The Caring Machine: Feeling AI for Customer Care

    Ming‐Hui Huang, Roland T. Rust

    Maqola20232 iqtibos
    ABI

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