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Evolution of Classical Marketing: From Kotler’s Theory to The Needs of Digital Generations

Ominakhon Abdujabbarova Shavkat qiziStudent of the Faculty of Management, Tashkent Institute of Chemical Technology, Uzbekistan

International Journal Of Management And Economics Fundamentaljournal2026

ABI

Annotatsiya

This article is devoted to the topic of changes in marketing in the era of new generations; it examines potential transformations and possible future outcomes based on an

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Mavzular

Generational Differences and Trends Consumer Retail Behavior Studies Education, Sociology, Communication Studies

Identifikatorlar

DOI: 10.37547/ijmef/volume06issue03-13

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