DEVELOPMENT OF LIBRARY MARKETING IN THE CONTEXT OF DIGITAL TRANSFORMATION
E'zozxon YakubbayevaHead of the Information Resource Center Department Namangan State Pedagogical Institute
Zenodo (CERN European Organization for Nuclear Research)repository2026
ABI
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This article analyzes the role and significance of marketing activities in the field of library science from a scientific and analytical perspective. It examines the transformation of library activities in the modern information society, user-oriented services, digital marketing, and management based on statistical analysis. The study also identifies existing problems in library marketing and proposes scientifically grounded solutions.
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