THE ROLE OF EUPHEMISMS AS A COMMUNICATIVE STRATEGY IN LITERARY DISCOURSE

This article examines the role and functions of euphemisms as a communicative strategy within literary discourse. Based on selected works by Gafur Gulyam and Jerome K. Jerome, the pragmatic load of euphemistic units within the text, as well as the social and psychological meanings concealed behind the veil, are analyzed. The research is carried out using discourse analysis, contextual-pragmatic, and comparative methods. The article demonstrates that euphemisms are not only an aesthetic phenomenon of language use, but also a consciously selected communicative strategy by the author.

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