MINIMALISM – THE GUARANTEE OF SUCCESS IN THE FASHION WORLD
Ismoilova Solixa Soxib qiziFaculty: Foreign Language and Literature, 1st Faculty 3rd year Group: 2312Xamidova Madinabonu Abduboriy qiziUzbekiston State World languages University
Zenodo (CERN European Organization for Nuclear Research)repository2026
ABI
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This article analyzes the role of the minimalism concept in the modern fashion industry and its impact on consumer success. Based on the principle of "Less is more," this movement is explored not only as an aesthetic choice but as a tool for economic and psychological efficiency. The article highlights the historical roots of minimalism, the "Quiet Luxury" trend, and its connection to sustainable fashion.
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