SOCIAL AND PERSONAL IDENTITY IN MODERN SOCIETY

Identity is one of the main factors that shapes human behavior and social relationships. Every individual develops both personal and social identity through life experiences, communication, culture, and society. Personal identity refers to the qualities, beliefs, and experiences that make a person unique, while social identity is connected to belonging to groups such as family, nationality, religion, and culture. In the modern world, identity is influenced not only by traditional social institutions but also by globalization, technology, and social media. This thesis discusses the development of personal and social identity, the relationship between them, and the influence of society on individual self-understanding. It also examines the effects of globalization and digital communication on identity formation and social interaction.

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