IQTISODIYOTNI RAQAMLASHTIRISH SHAROITIDA ELEKTRON TIJORATNI BOSHQARISH ZARURIYATI

This article examines the necessity of managing e-commerce in the context of economic digitalization and its role in the modern economy. It substantiates that, due to the rapid development of digital technologies, e-commerce systems have become an integral part of business processes. The paper analyzes the main directions of effective e-commerce management, including digital infrastructure, logistics, payment systems, and customer interaction mechanisms. It also explores the challenges arising in the process of digital transformation and proposes scientifically grounded solutions. The results of the study are aimed at improving the e-commerce management system and enhancing its efficiency

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