ECONOMIC CHALLENGES IN THE HOTEL INDUSTRY OF UZBEKISTAN AND POTENTIAL SOLUTIONS

The object of the research is to identify the existing problems in the hotel business in Uzbekistan and the ways to address them. The study highlights the structure of the hotel business, its service quality, personnel, clients, etc. In addition, it discusses how these aspects affect tourism development and the economic situation in Uzbekistan. The thesis focuses on ways to increase the competitive capacity of the hotel business through the application of IT technologies, improved employee training, and greater cooperation between the private and public sectors. Having analysed both sides, this research proposes new ways to address the current problems in the hotel business in Uzbekistan

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