Innovative Approaches to Managing Cultural Projects in The Digital Transformation Era

This article examines contemporary innovative approaches to cultural project management in the context of digital transformation, the rapid development of cultural and creative industries, and the growing importance of innovation in the cultural sector. The study explores modern concepts of innovation project management, digital management, cultural entrepreneurship, and strategic leadership. Particular attention is paid to the application of digital technologies, artificial intelligence, agile management models, and innovation ecosystems in the implementation of cultural projects. Based on an analysis of international experience, the study identifies key directions for improving cultural project management and proposes approaches aimed at enhancing the effectiveness and long-term sustainability of cultural initiatives in the digital era.

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