INTERCULTURAL PRAGMATIC FEATURES OF ENGLISH COMMUNICATION IN UZBEK TOURISM INDUSTRY

The rapid growth of tourism in Uzbekistan has increased intercultural communication between local tourism professionals and foreign visitors. English has become the main language used in hotels, guiding services, transportation, and customer interaction. However, effective tourism communication requires not only grammatical knowledge but also intercultural pragmatic competence. This study investigates the intercultural pragmatic features of English communication in the Uzbek tourism industry. The research analyzes politeness strategies, hospitality discourse, indirectness, speech acts, and pragmatic misunderstandings between Uzbek tourism workers and foreign tourists. Qualitative and quantitative methods, including interviews, questionnaires, and discourse analysis, were employed. The study also identifies challenges caused by pragmatic transfer from Uzbek into English and highlights the importance of intercultural pragmatic training in tourism education

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