Strategic Management Accounting in the Digital Age

The function of management accounting has changed due to the swift digital transformation of business, necessitating the use of new strategies and tools to preserve a competitive edge. This research explores how big data analytics and artificial intelligence (AI) can be integrated into strategic management accounting. It highlights how these technologies, through real-time and data-driven insights, enhance forecasting, performance evaluation, cost management, and decision-making processes. The research also examines the challenges associated with adopting digital technologies, including ethical concerns, talent development, and data governance. By reviewing recent academic and industry contributions, the research demonstrates that AI and big data analytics improve the efficiency and accuracy of traditional accounting tasks and enable organizations to create long-term value through innovation, resource optimization, and stakeholder engagement.

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