An assessment of the use of partial least squares structural equation modeling in marketing research
Joe F. HairKennesaw State University, KSU Center, DBA Program, Kennesaw, GA, 30144, USAMarko SarstedtLudwig-Maximilians-University Munich (LMU), Institute for Market-based Management (IMM), Kaulbachstr. 45, 80539, Munich, GermanyChristian M. RingleHamburg University of Technology (TUHH), Institute for Human Resource Management and Organizations (HRMO), Schwarzenbergstraße 95 (D), 21073, Hamburg, GermanyJeannette A. MenaUniversity of South Florida, College of Business, 4202 E. Fowler Avenue, Tampa, FL, 33620-5500, USA
2011en
ABI
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