Maqola

Big Data consumer analytics and the transformation of marketing

Sunil ErevellesUniversity of North Carolina at Charlotte, Department of Marketing, 9201 University City Boulevard, Charlotte, NC 28223, USANobuyuki FukawaMissouri University of Science and Technology, Department of Business and Information Technology, Rolla, MO 65409, USALinda E.SwayneUniversity of North Carolina at Charlotte, Department of Marketing, 9201 University City Boulevard, Charlotte, NC 28223, USA

2015en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jbusres.2015.07.001

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Koʻrsatkichlar — AkademScholar