Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. VoorheesDepartment of Marketing, The Eli Broad Graduate School of Management, Michigan State University, N370 North Business Complex, East Lansing, MI, 48824-1122, USAMichael K. BradyDepartment of Marketing, Florida State University, 821 Academic Way, Tallahassee, FL, 32306-1110, USARoger J. CalantoneDepartment of Marketing, The Eli Broad Graduate School of Management, Michigan State University, N370 North Business Complex, East Lansing, MI, 48824-1122, USAEdward RamirezDepartment of Marketing and Management, College of Business Administration, University of Texas at El Paso, 500 West University Avenue, El Paso, TX, 79968-0539, USA
2015en
ABI
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