How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender
Xinjia TongSchool of Information Management and Artificial Intelligence, Zhejiang University of Finance & Economics, ChinaYuangao ChenSchool of Information Management and Artificial Intelligence, Zhejiang University of Finance & Economics, ChinaShasha ZhouSchool of Information Management and Artificial Intelligence, Zhejiang University of Finance & Economics, ChinaShuiqing YangSchool of Information Management and Artificial Intelligence, Zhejiang University of Finance & Economics, China
2022en
ABI
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