TOWS analysis for sustainable ecotourism development and state support during the pandemic: The Aral Sea region of Uzbekistan
Olimjon SaidmamatovUrgench State University, Faculty of Tourism and EconomicsUmidjon MatyakubovUrgench State University, Faculty of Tourism and EconomicsElbek KhodjaniyazovUrgench State University, Faculty of Tourism and EconomicsJonathon DayPurdue University, School of Hospitality and Tourism ManagementErgash IbadullaevUrgench State University, Faculty of Tourism and EconomicsSanat ChuponovUrgench State University, Faculty of Tourism and EconomicsDilmurad BekjanovUrgench State University, Faculty of Tourism and EconomicsMurodjon MatniyozovUrgench State University, Faculty of Tourism and EconomicsBunyod MatyusupovUrgench State University, Faculty of Tourism and Economics
ABI
Annotatsiya
Evaluating the current ecotourism situation in the Aral Sea region of Uzbekistan and offering strategies for its sustainable development are the main objectives of the study. The threats, opportunities, weaknesses and strengths (TOWS) analysis was applied to identify the required management strategies. The article aims to review the literature on ecotourism promotion in the Aral Sea region. Based on TOWS, the results show that state support during the pandemic should be strategically coordinated to secure the sustainability of the ecotourism industry in Uzbekistan.
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