Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
Scott MacKenzieDepartment of Marketing, Kelley School of Business, Indiana University, Bloomington, IN 47405, United StatesPhilip M. PodsakoffDepartment of Management at the Kelley School of Business, Indiana University, Bloomington, IN 47405, United States
2012en
ABI
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