A broad overview of interactive digital marketing: A bibliometric network analysis
Anjala S. KrishenDepartment of Marketing & International Business, University of Nevada, Las Vegas, USAYogesh K. DwivediEmerging Markets Research Centre, School of Management, Swansea University, Swansea, Wales, UKN. BinduDepartment of Computer Science, Sree Narayana College, Cherthala (Affiliated to University of Kerala), Alappuzha, Kerala 688582, IndiaK. Satheesh KumarDepartment of Futures Studies, University of Kerala, Kariavattom, Thiruvananthapuram, Kerala 695581, India
2021en
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