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Classification of senior tourists according to personality traits

Felix Elvis OtooHospitality and Tourism Institute, Duy Tan University, Da Nang, Viet NamSeongseop KimSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong KongJerome AgrusaSchool of Travel Industry Management, University of Hawaii, Honolulu, HI, USAJoseph LemaHarrah College of Hospitality, University of Nevada Las Vegas, Las Vegas, NV, USA
2021en
ABI

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This research aims to conduct a cross cultural study of Mainland Chinese and the United States (U.S.) seniors’ personality traits and identify how they affect motivation, preferences, sociodemographic, and travel-related characteristics. Using samples of 496 Mainland Chinese and 532 U.S. senior responses, this research determined that three personality traits (psychocentric, midcentric, and allocentric) described U.S. senior participants and two personality traits (psychocentric and midcentric) described Mainland Chinese senior participants. Using a series of analytical tools including one-way ANOVA, regression, independent sample t-test, and chi-square tests, differences between senior tourists’ personality traits and other variables were determined across U.S. and Mainland Chinese senior samples and across the measurement constructs. Practical implications are discussed and recommendations for future research are provided.

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