Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Mark R. GleimThe University of Toledo, College of Business and Innovation, Department of Marketing and International Business, Stranahan Hall 4039, Mail Stop #109, Toledo, OH 43606-3390, United StatesJeffery S. SmithThe Florida State University, The College of Business, Department of Marketing, Rovetta Business Annex Room 307, P.O. Box 3061110, Tallahassee, FL 32306-1110, United StatesDemetra AndrewsThe Florida State University, The College of Business, Department of Marketing, Rovetta Business Annex Room 307, P.O. Box 3061110, Tallahassee, FL 32306-1110, United StatesJ. Joseph CroninThe Florida State University, The College of Business, Department of Marketing, Rovetta Business Annex Room 307, P.O. Box 3061110, Tallahassee, FL 32306-1110, United States
2012en
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