Maqola

Water Sport Tourists’ Hesitation in Decision-Making during the COVID-19 Pandemic: The Moderating Effect of Destination Image

Jeongmyeong SongDepartment of Sports Taekwondo, College of Physical Education, Kyung Hee University, Yongin-si 17104, KoreaMyungkyu JungDepartment of Taekwondo, Sehan University, Yeongam 1113, KoreaKwangho ParkDahl School of Business, Viterbo University, La Crosse, WI 54601, USAHo Yeol YuDepartment of Health, Physical Education & Sport Sciences, Arkansas State University, Jonesboro, AR 72467, USA

2022en

ABI

Annotatsiya

Understanding the effect of risk factors on tourists’ hesitation in choosing a destination is vital for successful management in tourism, especially in the pandemic era. Based on protection motivation theory, this study investigated the impact of sport tourists’ perceived risk associated with COVID-19 on their hesitation to choose a tourist destination in the context of water sport tourism. Further, we examined whether the relationship changes according to the levels of tourists’ destination image. Data from a survey of water sport tourists (n = 312) were analyzed using structural equation modeling and Hayes PROCESS macro with bootstrapping procedures. Findings of this research empirically demonstrated that risk factors influence hesitation in choosing a destination. Furthermore, the moderating effect of destination image on the influences of perceived risks on hesitation was identified. The study’s theoretical and practical contributions to the sport tourism literature are also discussed.

Hali tarjima qilinmagan

Identifikatorlar

DOI: 10.3390/su14084414

Iqtiboslar va manbalar

2 ta iqtibos0 ta foydalanilgan manba

Koʻrsatkichlar — AkademScholar