Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Amir Zaib AbbasiIRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum and Minerals, Dhahran, Saudi ArabiaRodoula H. TsiotsouDepartment of Business Administration, Marketing Laboratory MarLab, University of Macedonia, 156 Egnatia Street, TK 54006, Thessaloniki, GreeceKhalil HussainSchool of Hospitality and Service Management, Sunway University, Selangor, MalaysiaRaouf Ahmad RatherDing Hooi TingDepartment of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia
2022en
ABI
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