E-commerce research models: a systematic review and identification of the determinants to success

Electronic commerce has become a prominent channel for which traditional and novel businesses reach out to consumers for selling their products. However, as a result of the competitive nature of the industry, sellers need to innovate regularly so as to capture a large market share. Correspondingly, the researchers are always scrambling to propose new e-commerce models to guarantee the success of ecommerce business. This study is a systematic review of the various prominent e-commerce success models, which have been proposed over the years. A comparative analysis has been conducted to analyse the online business success factors as presented by different models. The relevance and necessity of each of these determinant factors has also been presented. This study covers a number of e-commerce models, which have gained popularity over time to discuss their interventions in success of e-commerce. The main idea is to identify the constructs leading to user satisfaction, which may be a precursor for customer's repeat purchase intention. This can further lead to the successful e-business, if strategically implemented.

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