Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Relationships between social Web, IMC and overall brand equity

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Social Media Advertising as a Marketing Tool

   Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3

   BobDigital Marketing and Social Media20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.chapter.000167