Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Perceived social media marketing activities and consumer-based brand equity

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20234 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000414

2. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273