The Role of Social-Ethical Marketing and Information and Communication Technologies in Response to Challenges of Oncology

The aim of this article is to present theoretical justification of a possible and appropriate active use of social-ethical marketing in business and the involvement of the public and the professional medical community in communication on social networking platforms as an economic response to challenges of oncology, as well as elaboration of practical recommendations for this purpose.
\nThe authors analyze the potential of social networks and the development of information and communication technologies in solving the oncological disease problem.
\nThey compare current capacities of information and communication technologies and the desired level of their development in tackling the problem of oncological diseases in Russia.
\nThey also present the role of the information component in social-ethical marketing for the solution of the oncological disease problem offering an original model of the economic response to challenges of oncology.

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