The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
Garry Wei‐Han TanFaculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MalaysiaVoon‐Hsien LeeFaculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MalaysiaJun-Jie HewFaculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, MalaysiaKeng‐Boon OoiFaculty of Business and Information Science, UCSI University, Kuala Lumpur, MalaysiaLai‐Wan WongOffice of Academic Affairs, Xiamen University Malaysia, Sepang, Malaysia
2018en
ABI
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