Challenging the "integration imperative": A customer perspective on omnichannel journeys
Isadora GasparinFederal University of Rio Grande do Sul, School of Administration, Rua Washington Luiz, 855, Porto Alegre, 90010-460, BrazilEkaterina PaninaUniversity of Turku, Turku School of Economics, 20014, Turun yliopisto, FinlandLarissa BeckerIMED, Postgraduation Program of Management, Business School, Rua Senador Pinheiro, 304, Passo Fundo, 99070-220, BrazilMika YrjöläTampere University, Faculty of Management and Business, Kalevantie 4, FI-33014, FinlandElina JaakkolaUniversity of Turku, Turku School of Economics, 20014, Turun yliopisto, FinlandCristiane Pizzutti dos SantosFederal University of Rio Grande do Sul, School of Administration, Rua Washington Luiz, 855, Porto Alegre, 90010-460, Brazil
2021en
ABI
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