Maqola

The effect of negative online consumer reviews on product attitude: An information processing view

Jumin LeeKyung Hee Cyber University, 1-Hoegi-Dong, Dongdaemun-Gu Seoul, 130-701, South KoreaDo-Hyung ParkKAIST Business School, 207-43 Cheongrangri-Dong, Dongdaemun-Gu, Seoul 130-722, South Korea#TAB#Ingoo HanKAIST Business School, 207-43 Cheongrangri-Dong, Dongdaemun-Gu, Seoul 130-722, South Korea#TAB#

2007en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.elerap.2007.05.004

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