Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Building customer-based brand equity : a blueprint for creating strong brands

1. Antecedents of brand equity on halal tourism destination

   Alexander Preko, Iddrisu Mohammed, Azizbek Allaberganov

   MaqolaHalal products and consumer behaviorJournal of Islamic marketing20210 iqtibos

   ABIABI:AkademIndex/openalex/2021.article.000202

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300