Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

1. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20234 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000414

2. From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market

   Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain

   MaqolaDigital Marketing and Social MediaThunderbird International Business Review20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001200

3. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300