Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle
Marina LebanDepartment of Marketing, ESCP Business School, 79 Avenue de la République, 75011, Paris, FranceThyra Uth ThomsenDepartment of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000, Frederiksberg, DenmarkSylvia von WallpachDepartment of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000, Frederiksberg, DenmarkBenjamin G. VoyerDepartment of Entrepreneurship, ESCP Business School, 527 Finchley Road, Hampstead, London, NW3 7BG, UK
2020en
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