Maqola

Information direction, website reputation and eWOM effect: A moderating role of product type

Cheol ParkSchool of Business Administration, Korea University, Jochiwon-Eup, Yongi-Gun, Chungnam, 339-700, South KoreaThae Min LeeDepartment of Business Administration, Chungbuk National University, Gaeshin-Dong, Heungduk-Gu, Cheongju, Chungbuk, 361-763, South Korea

2008en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jbusres.2007.11.017

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