Maqola

From Multi-Channel Retailing to Omni-Channel Retailing

Peter C. VerhoefUniversity of Groningen, Faculty of Economics and Business, The NetherlandsP.K. KannanUniversity of Maryland, Smith School of Business, United StatesJ. Jeffrey InmanUniversity of Pittsburgh, Joseph M. Katz Graduate School of Business, United States

2015en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jretai.2015.02.005

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