Developing and validating measures of facets of customer-based brand equity
Richard G. NetemeyerDepartment of Marketing, McIntire School of Commerce, University of Virginia, Charlottesville, VA 22904-4173, USABalaji KrishnanFogelman College of Business, University of Memphis, Memphis, TN 38152, USAChris PulligDepartment of Marketing, McIntire School of Commerce, University of Virginia, Charlottesville, VA 22904-4173, USAGuangping WangDept. of Business, Pennsylvania State University-Hazleton, Hazleton, PA 18201, USAMehmet I. YagciCollege of Business, Loyola University-New Orleans, New Orleans, LA 70118, USADwane H. DeanSchool of Business, East Carolina University, Greenville, NC 27858, USAJoe M. RicksCollege of Business, Xavier University-New Orleans, New Orleans, LA 70125, USAFerdinand F. WirthAgricultural Economics Dept., University of Florida, Gainesville, FL 32611, USA
2003en
ABI
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