Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism
Tapan Kumar PandaJindal Global Business School, OP Jindal Global University, IndiaAnil KumarCentre for Supply Chain Improvement, The University of Derby, Kedleston Road Campus, Derby, DE22 1GB, UKSuresh Kumar JakharIndian Institute of Management Lucknow, IndiaSunil LuthraJose Arturo Garza‐ReyesCentre for Supply Chain Improvement, The University of Derby, Kedleston Road Campus, Derby, DE22 1GB, UKİpek KazançoğluFaculty of Economics and Administrative Sciences Dept. of Business Administration, Ege University, Izmir, TurkeySonali Sitoshna NayakSchool of Management, BML Munjal University, Gurgaon, India
2019en
ABI
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