The future of technology and marketing: a multidisciplinary perspective
Dhruv GrewalDepartment of Marketing, Babson College, Babson Park, MA, 02457, USAJohn HullandTerry College of Business, University of Georgia, Athens, GA, 30601, USAPraveen K. KopalleTuck School of Business, Dartmouth College, Hanover, NH, 03755, USAElena KarahannaTerry College of Business, University of Georgia, Athens, GA, 30601, USA
2019en
ABI
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