Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: Measuring Brand Equity Across Products and Markets

1. Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

   Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1

   MaqolaConsumer Retail Behavior StudiesJournal of Information and Optimization Sciences20221 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.000756

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300