How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Oriol IglesiasMarketing Department, ESADE – Universitat Ramon Llull, Av. Torre Blanca 59, 08172 Sant Cugat del Vallès (Barcelona), SpainStefan MarkovićDepartment of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg, DenmarkJosep Rialp CriadoDepartment of Business, School of Business and Economics, Edifici B, Universitat Autònoma de Barcelona, Campus UAB, 08193 Bellaterra (Barcelona), Spain
2018en
ABI
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