Maqola

How brand awareness relates to market outcome, brand equity, and the marketing mix

Rong HuangMarketing, School of International Business Administration, Shanghai University of Finance and Economics, 777 Guoding Road, Shanghai 200433, ChinaEmine SarigöllüFaculty of Management, McGill University, 1001 Sherbrooke St. West, Montreal, Quebec, Canada H3A 1G5

2011en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1016/j.jbusres.2011.02.003

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Koʻrsatkichlar — AkademScholar