S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Linda D. HollebeekDepartment of Strategy & Management/Center for Service Innovation, NHH Norwegian School of Economics, Bergen, NorwayRajendra K. SrivastavaIndian School of Business, Gachibowli, Hyderabad, Telangana, 500032, IndiaTom ChenNewcastle Business School, University of Newcastle, Corner King/Auckland Streets, Newcastle, NSW, 2300, Australia
2016en
ABI
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