The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
Simon HudsonSmartState Center of Economic Excellence for Tourism & Economic Development, School of Hospitality, Retail and Sport Management, University of South Carolina, Coliseum Room 1012, Columbia, SC 29208, USAMartin S. RothBarney School of Business, University of Hartford, 200 Bloomfield Avenue, West Hartford, CT 06117, USAThomas J. MaddenDarla Moore School of Business, University of South Carolina, 1705 College Street, Columbia, SC 29208, USARupert HudsonDarla Moore School of Business, University of South Carolina, 1705 College Street, Columbia, SC 29208, USA
2014en
ABI
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