THE MAIN CONVENIENCE OF INTERNET MARKETING FROM TRADITIONAL MARKETING

This article discusses the main convenience of internet marketing from traditional marketing. Internet marketing is a modern marketing using advanced information technologies. The Internet as a marketing communications channel is part of the so-called “new media”. In addition to the World Wide Web, digital television, cellular telephony, etc. are also included. The term “new media” is used to distinguish traditional ways of delivering information to consumers and methods based on the use of the latest digital technologies.

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