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ANALYTICAL METHODS AND METHODOLOGY IN LINGUOCULTURAL STUDIES

Akhadova Nilufar Fazliddin kiziIndependent Researcher, Uzbekistan State World Languages University Teacher, English Department "Tashkent Institute of Irrigation and Agricultural Mechanization Engineers" National Researcher University
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The study explores the evolution of analytical approaches and methodological principles within linguocultural studies, emphasizing the interrelation between language and culture in shaping meaning. It investigates cognitive, discourse-oriented, and corpus-driven perspectives, underlining their complementary nature. The results underscore the necessity for a flexible methodological model that accommodates cultural diversity and linguistic variation in today’s globalized context.

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