THE INTERRELATIONSHIP BETWEEN INNOVATION AND INVESTMENT IN THE DIGITAL ECONOMY

This article explores the interrelationship between innovation and investment in the context of the digital economy. In modern economic systems, digital transformation acts as a key driver for both innovation processes and investment activities. The study analyzes how investments in digital technologies, such as artificial intelligence, big data, blockchain, and cloud computing, stimulate innovative development and enhance the competitiveness of enterprises and national economies. Furthermore, the paper examines the mechanisms through which innovation attracts investment flows, highlighting the role of venture capital, digital platforms, and financial technologies (FinTech). Special attention is given to the mutual reinforcement effect, where increased investment leads to higher innovation capacity, and successful innovations, in turn, generate new investment opportunities. The research is based on a systematic and comparative analysis of theoretical approaches and international practices. The findings suggest that the effective integration of innovation and investment policies is essential for sustainable economic growth in the digital era.

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