Development OF an Optimal Strategy Based on Price Policy AND Marketing Research in the Sales System

This article examines the issues of developing an optimal sales strategy through the integration of pricing policy and marketing research in modern market conditions. During the study, various pricing methods, consumer behavior, and the competitive environment were analyzed. Empirical data were collected and statistically analyzed using the example of enterprises operating in the Uzbek market. As a result, an integrated strategy has been developed that increases price elasticity, market segmentation, and competitiveness.

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