A CRITICAL ASSESSMENT OF THE TURKISH APPAREL INDUSTRY AND FIRMS

This paper explores the Turkish apparel industry and business strategies of firms by examining the core paradigms that have guided the industry over decades. It presents the current state of industry as manifest in the companies' core strategies within a strategic fit framework. It identifies the current problems faced by Turkish clothing manufacturers and marketers in this international industry. Then the paper offers some recommendations to foster the competitiveness of Turkish apparel firms. Finally, it draws conclusions by comparing the business behavior and strategies of Turkish firms by defining the structural and firm-specific factors.

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