Jaafar El‐Murad

1 works

Department of Business, University of Westminster, London, UK

1. Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan

   Farhod Karimov, Jaafar El‐Murad

   ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Retail & Distribution Management20192 citations

   ABIABI:AkademIndex/openalex/2019.article.000204