Shaunak Pal

1 works

Faculty of Computer Science, Vellore Institute of Technology, Vellore, 632014, India

1. Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

   Pankaj Tiwari, Shaunak Pal

   ArticleEnvironmental Sustainability in BusinessInternational Journal of Technology Policy and Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001885